Positioning and page plan
Define the audience, practice priorities, proof points, conversion path, navigation, and content scope.
We plan, write, design, and build the site as one project. No template with a new logo.
Prospective clients want to know what the firm handles, who will help them, and whether reaching out is worth the risk. The site should answer that quickly.
We start by clarifying the firm's ethos, expertise, and strongest proof, then shape the site so visitors understand why the firm is credible and worth calling.
Define the audience, practice priorities, proof points, conversion path, navigation, and content scope.
Turn biographies, credentials, representative experience, references, and process into visible reasons to trust the firm.
Organize useful service pages around actual client questions, local relevance, ethical marketing, and clear next steps.
Build responsive pages with clean metadata, redirects, accessibility basics, performance checks, and analytics.
Timing depends on page count, content readiness, approvals, and integrations. We start with a homepage draft, then confirm the full schedule before production.
Yes. Content support can cover positioning, attorney biographies, practice-area pages, FAQs, calls to action, and page-level search structure, with the firm reviewing legal accuracy and advertising requirements.
The arrangement is flexible. We can design and build the site, then hand it off to your team to maintain, or we can manage the full setup for you, including hosting, credentials, updates, and ongoing support.
Yes. Existing content, rankings, analytics, URLs, and technical constraints are reviewed before deciding what should be retained, rewritten, redirected, or rebuilt.
Send the firm name, market, practice areas, and current URL. We'll come back with a clearer starting point.